About Pendulum
Based in the Goulburn Valley in regional Victoria, Australia, Pendulum provides operational and strategic communications advice and support to help businesses achieve their customer engagement goals. Whether for a large organisation, or a small business, the principles of thorough, organised communication planning apply. After many years honing skills around the important customer voice and understanding how to reach different customer segments using a range of methods, Pendulum will bring a customer lens to your communications planning and feedback processes by casting an experienced eye over both the big picture and the crucial finer detail.
Founder and director Michaela Sargeant has a passion for connecting with and understanding stakeholders, learning about their needs and interests, and helping business owners and staff to put themselves in the shoes of their customer at many points in the process. She is experienced in a range of communications and engagement functions, including;
- community and customer engagement
- corporate communications and media
- internal communications and engagement
- development and delivery of education programs
- coordination of projects, including art projects and community events
- customer feedback processes and reporting
- strategic communications planning, delivery and measurement
Michaela also has experience in education governance, political campaigning and crisis communications, in particular around reputation management, when protecting the reputation of a company or an individual is key and getting the messaging right is crucial.
