Why Pendulum?
Traditionally the field of communications has centred around informing stakeholders of an important message – long, short or in between, communications has historically been about crafting the message and getting a point across.
Pendulum, named for the two way nature of effective engagement, is more than just a communications support service.
Pendulum has a strong focus on detailed communications planning, but also extends into the realm of data collection and organised feedback processes. Seeking a dialogue with customers in an organised way is the best, most effective way to get a meaningful response, and to ensure the hard work put into communications planning is not for nothing. Instead, the messaging hits its target, and reaches everyone it needs to reach, including the segments that can seem impossible. This is done by using a detailed stakeholder analysis process and, if required, undertaking an even more in depth process to truly understand the customer perspective.
So while offering excellent communications support and advice, Pendulum also goes a step further, with engagement offerings an extension of the traditional communications aspects of a communications support service - the two way process enables a dialogue between the business, then the customer, moving back and forth until a shared understanding is reached.
